IMARC Group, a leading market research company, has recently releases report titled “AdTech Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032”, The study provides a detailed analysis of the industry, including the global adtech market trends, share, size, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
Report Highlights:
How big is the AdTech market?
The global AdTech market size reached US$ 519.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,132.5 Billion by 2032, exhibiting a growth rate (CAGR) of 8.94% during 2024-2032.
What is AdTech?
Advertising technology, often abbreviated as AdTech, involves the utilization of technology and data-driven solutions to streamline the creation, delivery, and analysis of advertisements. It encompasses an array of tools, platforms, and software designed to enhance the precision and effectiveness of advertising campaigns. One of the primary benefits of AdTech lies in its capacity to precisely target specific audiences. Leveraging data analytics, it can gather and evaluate extensive user data, encompassing demographics, online behavior, and purchasing habits. This empowers advertisers to deliver exceptionally targeted and personalized ads to the right audience at the most opportune moments, thus increasing the likelihood of engagement and conversion. AdTech is composed of several integral components, including demand-side platforms (DSPs), supply-side platforms (SSPs), data management platforms (DMPs), and ad exchanges. Currently, programmatic advertising and native advertising stand out as commonly utilized variants in this field.
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AdTech Market Trends:
Several factors are driving the growth of the global AdTech market. These include the ongoing shift from traditional advertising approaches to digital advertising, the proliferation of internet-connected devices, and the expanding digital media landscape, accompanied by significant investments in digital advertising channels. Furthermore, the market is benefiting from the increasing emphasis on data-driven marketing strategies and the rising popularity of mobile advertising. The adoption of programmatic advertising, which offers efficiency and cost-effectiveness, is also contributing to market expansion. Programmatic advertising automates the ad-buying process, enabling advertisers to target specific audiences and optimize their campaigns in real time. Additionally, factors such as the growing demand for video advertising, the rapid expansion of social media advertising platforms, and the increasing need for solutions to detect and prevent ad fraud are further fueling market growth.
AdTech Market 2024-2032 Competitive Analysis and Segmentation:
Competitive Landscape with Key Players:
The competitive landscape of the AdTech market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of these key players include:
- Adobe Inc.
- Amazon.com Inc.
- Criteo
- Google LLC (Alphabet Inc.)
- Meta Platforms Inc.
- Microsoft Corporation
- Oracle Corporation
- The Trade Desk Inc.
Key Market Segmentation:
The report has segmented the AdTech market on the basis of solution, advertising type, platform, enterprise size, industry vertical and region.
Market Breakup by Solution:
- Demand-Side Platforms (DSPs)
- Supply-Side Platforms (SSPs)
- Ad Networks
- Data Management Platforms (DMPs)
- Others
Market Breakup by Advertising Type:
- Programmatic Advertising
- Search Advertising
- Display Advertising
- Mobile Advertising
- Email Marketing
- Native Advertising
- Others
Market Breakup by Platform:
- Mobile
- Web
- Others
Market Breakup by Enterprise Size:
- Small and Medium-sized Enterprises (SMEs)
- Large Enterprises
Market Breakup by Industry Vertical:
- Media and Entertainment
- BFSI
- Education
- Retail and Consumer Goods
- IT and Telecom
- Healthcare
- Others
Market Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
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